INDONESIA---Cetaku, an online platform for University Students to print-for-free, has secured a seed round investment from IDN Media. This undisclosed amount of capital raise will allow Cetaku to accelerate user-base growth, community expansion, key hiring, and product development.
Cetaku is a student-based platform where registered students can upload their lecture notes to receive printed copies for free. In return, Cetaku places advertising seamlessly into their lecture notes offering brands unique and accurate targeting capabilities through detailed student profiles.
Cetaku prides itself to be the evolution of online-to-offline advertising where digital and print medias are to complement instead of displace one another. The social aspect of the business builds a positive image for the sponsoring companies and improves the effectiveness and impact of a campaign. Cetaku has amassed a user-base of over 50,000 university students and 400 student ambassadors, covering over 300 universities nationwide.
Winston Utomo, Founder and CEO of IDN Media, said, “We are very excited with this investment. We shared the same vision with the Cetaku’s team and we see that Cetaku will be a powerful platform to empower university students going forward. In such a short amount of time, Cetaku has built a revolutionary platform and user-base following that is truly able to make a difference in our community. We are thrilled to have the Cetaku team as part of our family.”
Antonius Chandra, Founder and CEO of Cetaku, said, “Untukmu Mahasiswa Indonesia. This is the underlying mission of Cetaku. We are committed to improve the livelihood and education journey of university students in Indonesia. This is the mantra of our product development initiatives. Our next product offering is Student Ambassador as a Service (SAaaS), in which students are able to gain valuable work experience as brand ambassadors for large corporations within their campus. We are thrilled to have IDN Media on-board our journey and excited to see what the future have in store for us.”